삼성화재 '다이렉트 착 자동차 보험'
2023
Release : TVC, Youtube, 2023
Client : 삼성화재
Agency : 제일기획 (Cheil Worldwide)
Creative Director : Hyun Jeong Park
Art Director : Yeowiil Kwon
PD Production : Studio Milestone
Executive Producer : You Seok Lee
Prpducer : Seo Yeon Kim
Production : Better Taste @better_taste
Director : Inkon Koh
AD : So Yeon Lee
Motion Graphic Production : Willo
Creative Director : Jisun Kim
Supervisor : Heejin Choi
Project Manager : Jisun Kim
Key Visual, Illustration Lead, Illustration Conti : Jisun Kim
Illustration
Santa Character Design : Jisun Kim, Sang Hee Kang
Small People : Sook young Ahn
Couple, Puppy : Sang Eun Han
Car : Saemi Park
House : Heejin Choi, Saemi Park
Trees : Sook young Ahn
Calligraphy : Heejin Choi
Style Frame (20s ver. Scene #)
#1 Open : Jisun Kim
#2 Village : Sook Young Ahn
#3 Santa Close up : Jisun Kim, Sang Hee Kang
#4 Car Pause : Jisun Kim
#5 Gift Delivery Solo : Saemi Park
#6 Couple : Sang Eun Han
#7 Gift Delivery Car Roof : Sang Hee Kang
#8 Gift Delivery Jumping Full : Heejin Choi
#9 Tree Mountain : Sang Hee Kang
#10 Transition : Jisun Kim
#11 Mobile Phone : Saemi Park
#12 Santa End : Sang Hee Kang
Illustration Finalize : Jisun Kim
Amimation (20s ver. Scene #)
#1 Open ~ Transition : Jisun Kim
#2 Village : Heejin Choi
#3 Santa Close up : Sook young Ahn
#4 Car Pause : Yerim Cho
#5 Gift Delivery Solo : Saemi Park
#6 Couple : Sang Eun Han
#7 Gift Delivery Car Roof : Yerim Cho
#8 Gift Delivery Jumping Full : Sang Hee Kang
#9 Tree Mountain : Sang Eun Han, Sang Hee Kang, Saemi Park
#10 Transition ~ End : Sang Eun Han
#11 Mobile Phone : Yerim Cho
#12 Santa End : Sook Young Ahn
Text Animation : Sang Hee Kang
Composition : Jisun Kim
Cell Animation
Stars, Lights, #10 Cars, #5 Santa: Saemi Park
Snow : Sang Hee Kang, Saemi Park, Sook Young Ahn
#1 Hand : Jisun Kim
#1, #6 Fire, #1 Bird, #8 Santa, #9 Santa : Sang Hee Kang
#3 Santa, #12 Santa : Sook Young Ahn